Changing the behavior and practices of energy users can be just as important as finding new sources of energy. It requires an understanding of community-based social marketing, psychology and behavioral economics for successful public action and support.
This course covers strategies for designing and implementing effective behavior change programs for promoting environmental sustainability using innovation and design decision frameworks.
You Will Learn
Consumer energy reduction intervention frameworks
Design thinking and behaviorally informed design principles
Personal motivations for engaging with energy consumption
Research-derived principles for deploying motivational plans
Self-monitoring engagement and social competition programs
Banny Banerjee, Professor of Practice and Director of Stanford ChangeLabs, Stanford University